A website is critical for businesses, whether big or small, and using a local web designer can make all the difference. Even organisations such as charities need them to raise awareness about the mission, purpose, activities and to fundraise. Hiring the right web design company in Brisbane is a decision that shouldn’t be taken lightly. In our article, we will explore why you should work with a local web designer for your local business or charity. What is Local Web Design? Where can I find local web designers near me? Well, the answer is simple; you can find one nearby usually through a Google, Bing or Yahoo search. A local web design company is one that offers web design services within your area of operations. It saves you from having to transverse borders to get the right web design teams. A local designer is familiar with the suburbs nearby, which is important for Search Engine Optimisation, as well as knowing any local terms your customers may use to search for you or would expect to see on your website. Why You Should Hire Local Web Designers in Brisbane They Understand the Market and Customers A local web designer operates in the same market as you do. They do not need to spend hours explaining or researching the market. They know precisely what it is customers look for and how to get them. Brisbane Web Design Agency takes into consideration the local market, thus ensuring traffic to your website. You Benefit From Their Networks Word of mouth is a potent marketing tool. The local designer has networks that you can benefit from. They know the companies to approach to help you market your products and what is working, and what isn’t, with your competitor’s websites. Proximity and Cost Saving You have the benefit of proximity if you need a quick meeting with the local web designer in Brisbane. They may even be in the building right next to you. It saves the time you would spend making long trips for face-to-face meetings. It also makes it cost-effective if they do not have to factor in long-distance travel costs. Access to Local Testimonials and References The fact that the web design company can give you testimonials from local customers is a huge bonus. Final Thoughts When looking for web design in Brisbane, your best bet is to hire a local company. Someone who knows your area knows the local language and is as passionate about making your business a success as you are.
The importance of SEO for small business for customer acquisition at a minimal cost cannot be overstated. Search engine optimisation, which is also known as SEO, is the technical optimisation of both the on-page and off-page elements of a website so that it ranks higher in search engines, resulting in more traffic, views and clicks. Search Engines The most popular search engine is Google and as a result, most SEO for small business efforts should be placed on lifting your website ranking on Google, but Bing and Yahoo also deliver traffic. When it comes to optimising the on-page elements of a website, this includes creating high-quality content, proper keyword placement on the most important parts of each page such as the Uniform Resource Locator (URL), metadata, title, headlines, alt text, body, internal links etc. It also refers to the optimisation of the technical aspects of a website such as site speed, host availability and coding. Off-page optimisation, on the other hand, refers solely to backlinks. With that said, we will now take a much closer look at why SEO is important for small business and the key factors you should pay attention to. Why focus on SEO for Small Business? One of the great things about SEO is that it is actually cheaper than other forms of advertising. This is because the main expenses for SEO for small business are upfront and once rankings are achieved, only a minimum needs to be spent in order to maintain those rankings and traffic. When it comes to traditional advertising, such as radio, print, Google or Facebook ads, you have to continuously pay for views and clicks and the moment that you stop paying, you won’t receive any more traffic. With SEO, even if you completely stop paying for any SEO activities, you’ll still enjoy free organic search traffic. This is what sets SEO apart; it is an excellent long term strategy that will cost you a lot less compared to other forms of advertising and will give you a high Return on Investment (ROI) since organic traffic typically converts a lot better than paid traffic. The reason it converts better is that people are searching for something of interest and are generally ready to make a purchase decision; as opposed to ads where people are doing something else and they are “interrupted” by the advertisement. Can I do SEO myself? SEO can be quite technical, especially when it comes to optimising the metadata of a website. This is because properly optimising a site requires specialist SEO knowledge and experience which may take many years to acquire. As a result, it is definitely worth paying an SEO specialist to audit and properly SEO your website and its content. A specialist will be able to thoroughly review your website so that they can see its current state since this will determine what needs to be done next. Once they have fully audited your website, they will create a plan to optimise it which includes …
Having a well-performing website requires much more than basic aesthetics. Small Business website design must ensure the site is an effective sales tool and therefore, must be designed for sales effectiveness. There are certain things that high converting websites do differently than sites that fail to deliver. Below, we will be going over why you should have a professional handle your design instead of opting for basic website builders. Creating an Effective Small Business Website Design: 1. Aesthetics Alone Won’t Be Enough One of the main things these websites do is utilise functional design instead of relying solely on aesthetics. Don’t simply place your navigational bar and other web elements where you think they look good. It is best to position it to enhance the user’s experience for guidance towards the aspects of your website that convert. Therefore, you should be placing your Call-To-Action above the fold and virtually everywhere accessible for visitors to your site. The KPMG report “The Truth About Online Consumers” reinforces the critical nature of websites in the purchase journey. In the report, they state: “During the consideration stage, the importance of online channels continues to prevail, with the top two channels for research being online reviews (cited by 55% of respondents) and company websites (47%)”. At each stage of the purchase journey, the online presence is important and as such having a professional, and sales optimised, small business website design is a necessity. 2. Create A Compelling Call-To-Action Small business owners need to have a Call-To-Action on their website, but it should be compelling, and you should be testing it. It’s not enough to throw a Call-To-Action on your website and leave it there. Around 70% of small business websites do not have a Call-To-Action at all so any inclusion will be good but why limit yourself to just “good”? Small business website design must ensure there is a Call-To-Action that creates the right conversions for your business. Achieving the right conversion rate may require testing to determine the winning style and placement. It is best to craft the Call-To-Action, place it, and optimise it through split-testing and driving traffic to it. Split-testing will allow you, or your website developer, to identify which placement delivers the highest conversions. 3. Responsive Design Your small business website design previously only needed to look good on desktops and laptops. After all, that is what people generally used to look at sites and do their browsing. Nowadays, that couldn’t be further from the truth. More than ever before, people are using their favourite mobile devices to do their browsing. The volume of searches done on phones and tablets has led to a shift in design thinking. You now have to focus more on your mobile users and prioritise them over your desktop and laptop audience. After all, the majority of users are likely to be browsing your website on mobile devices with smaller screens. Therefore, you want to be certain they have a good experience by providing them with …
As consumers demand more and more businesses have a well established online presence, the need for better website cyber security has come along with it. Even small and medium-sized companies and organisations must be able to maintain proper web security despite not having the same resources or technical know-how as much larger businesses that get hacked seemingly every week. Unfortunately, they aren’t just stopping at larger organisations. In fact, according to a report from Verizon in 2019, 43% of data breaches impacted small business owners. According to security experts at SiteLock, the average website is attacked a whopping 44 times per day. As you can see, even small and medium-sized businesses need to be just as proactive about stopping these attacks before they happen. Below, we will be going over why you need to consistently maintain your site and the risks associated with not doing so correctly.
Having a responsive WordPress website for small business is critical so it is responsive to different devices. Most people assume a website will automatically optimise when viewed on a smartphone or tablet but this is not the case. Vodafone statistics state Australia’s smartphone penetration sits at 84% which is the fourth largest market globally according to the Deloitte Mobile Consumer Survey. At an ever increasing rate individuals are using mobile phones, tablets and netbooks for browsing the internet. This means your website needs to be responsive to capture your target market. Just looking great and working well on a desktop or laptop is not going to allow you to get the market share you need.
There are more than 3.5 billion Google searches everyday. That does not include Bing, Yahoo and other search platforms. Your website is the face of your business; the first impression people have. Every year the number of Google searches grows by around 10% and between 16% to 20% are new searches – things people have never searched for before. Over 52% of global internet traffic comes from mobile devices and this number is growing and 60% of Google searches are done on a mobile device up from 34% only five years ago.
A website is often the first impression a potential customer has of your organisation and website maintenance is critical to that first impression. According to Tarek Mohajer, in this article in Forbes, people form an entire opinion about you, your business and your brand in less than a minute. The first impression will also be influenced on how fast or slow your page loads as well as the layout of your homepage. Visual appeal and a layout that makes sense for consumers is critical when you have their attention for less than a minute. However, if your page takes too long to load that will be your potential client’s first impression. In fact 39% of people will stop engaging with a website if images or pages take too long to load. Website visitors expect a maximum of two seconds loading time for an average website.